3 ways to differentiate your brand


Whether developing branding for a personal or business venture, I continue to come back to three core components to make sure the message to the world honors the brands light within.

I created AWOL Strategy because of my own awakening where being dishonest with my own potential shook me to question what my path even is. I needed to venture within to discover my truth. Once I did, my message to the world was different and unique because it came from the heart.

Here are three essential pieces to differentiating your brand: 

  1. Know your truth: You’ll be tempted to head down the same well-trodden road your competitors are heading down. Go off-roading instead. Go AWOL. The world needs your fire. Your ideas. Your ability to carve your own path is a true gift and one the world should see. Turning your true path into a strength instead of something to run away from causes an awakened advantage in the world — starting from within.
  2. Ignite your magic: We all have a magical flame within us. Your reality (and brand) is created from your magical fire within. These are not to be mistaken with passions, but instead are ways you share your soul with the world. Awaken it to send new vibrations through the universe and act on it to reflect an authentic spark in your brand. In case you need help finding yours, you can take my Pathfinder Quiz here to discover yours today!
  3. Find your tribe: Once you have your truth and magic, you will begin to attract others with your intriguing alignment. These are people who will be drawn to your fire, align with your energy and need your service in some way. The tighter you can define this group of people, the better. Give them a name, build an image of them in your mind, and thank them day in and out for their support. Before you know it, you’ll have a whole tribe following you as you forge a new path!

After you’ve done the soul searching work on the above, you can begin to bring the pieces together and craft your brands message in the world. I love creating venn diagrams to see all the possible overlap. Once you know your truth (and it’s okay if it doesn’t feel positive!) you can tap into your magic to see how you can overcome this challenge and build opportunities for your tribe in the world. 

We are all born with a unique path. Discovering, awakening and heading down our destined path is perhaps the most important thing we all can do.

When you discover your true path, your steps seem to fall into place. The resources and opportunities will be there. Heck, you’ll even begin to guide others towards their path along the way. 

Contact me to learn more.

Go AWOL to find your truth


Do you remember the last time you went AWOL? Maybe you just needed to get away for a bit. Unplug. Unwind. Travel. Or perhaps it was a complete change where you parted ways with well trodden paths hindering your potential. 

Now think about what you did. Perhaps you took some time to carve a new path or even better, you learned a thing or two from the previous one. All while trying to keep your inevitable new friend, vulnerability at ease.

Even if you don’t consider yourself radical enough to go AWOL, it’s likely there’s been a time in your life which made you pause, reflect and question if your actions were in line with your values. Your beliefs. Your potential. Your truth.

Going AWOL invites you to forge a path more in line with your truth — causing an awakened advantage in the world. The greatest decision to go AWOL involves just the right mix of introspection and action. 

There’s introspection and action to building a brand too. From doing the deep investigation to braving a new path, there’s nothing quite like it when you’re living to your greatest potential and it ends up benefiting others. My own experience going AWOL to discover, awaken and carve my unique path was perhaps the most important thing I could do. My experience working in brand, communications and media with Fortune 500 companies and startups equipped me with trusted tools to propel my pursuits to the next level. I believe this process can be applied to ALL branding pursuits. Whether you’re working on your personal brand, building a business or part of a large company. The moment you begin to externalize your internal pursuits, your true essence shines in the world.

AWOL Strategy is a framework that will help you venture within to unlock, clarify and propel your true brand to shine. After all, your greatest return on investment directly correlates with your return on truth.

Are you ready to profit from yours?

A note from your Pathfinder

A note from your Pathfinder


Every entrepreneur and business owner faces the same challenge: clarifying their path for true brand differentiation.

For those focused on building a profitable path, I help by simplifying your brand down to its most sincere DNA — clarifying your path for true differentiation.

I believe your path to profits are paved in truth. Honing in on your magic and crafting a clear message on how it benefits others is a sure way to success. 

I’ve spent the past seven years helping Fortune 500 companies, small businesses and startups profit from their true potential. I built brand stories, created communication campaigns and identified genuine connection points. Unlocking how to differentiate their brand from the inside out was, and is, my jam. 

I also spent my entire life obsessed with expeditions, around the world to within. This means not only having the wanderlust bug to see the world but to also venture within and see ones truth. My brand consultancy, AWOL Strategy was built from this fascination and brings business owners on an introspective pathfinding expedition for all branding needs. You’ll go from feeling lost and stuck with your pursuits to discovering and awakening your advantage to communicate to the world at large.

Pack your bags because we’re about to go AWOL!