Do you remember the last time you went AWOL? Maybe you just needed to get away for a bit. Unplug. Unwind. Travel. Or perhaps it was a complete change where you parted ways with well trodden paths hindering your potential. 

Now think about what you did. Perhaps you took some time to carve a new path or even better, you learned a thing or two from the previous one. All while trying to keep your inevitable new friend, vulnerability at ease.

Even if you don’t consider yourself radical enough to go AWOL, it’s likely there’s been a time in your life which made you pause, reflect and question if your actions were in line with your values. Your beliefs. Your potential. Your truth.

Going AWOL invites you to forge a path more in line with your truth — causing an awakened advantage in the world. The greatest decision to go AWOL involves just the right mix of introspection and action. 

There’s introspection and action to building a brand too. From doing the deep investigation to braving a new path, there’s nothing quite like it when you’re living to your greatest potential and it ends up benefiting others. My own experience going AWOL to discover, awaken and carve my unique path was perhaps the most important thing I could do. My experience working in brand, communications and media with Fortune 500 companies and startups equipped me with trusted tools to propel my pursuits to the next level. I believe this process can be applied to ALL branding pursuits. Whether you’re working on your personal brand, building a business or part of a large company. The moment you begin to externalize your internal pursuits, your true essence shines in the world.

AWOL Strategy is a framework that will help you venture within to unlock, clarify and propel your true brand to shine. After all, your greatest return on investment directly correlates with your return on truth.

Are you ready to profit from yours?