BEWONDERMENT
A portal to sacred systems that support seekers through life’s journeys.
Over the last twenty years of honing her creative research, community development, and facilitation techniques, Sarah Ratermann Beahan set out to launch a venture that would weave the threads of her lifelong quest into one tapestry of work. She needed an effervescent, healing, and sacred brand to combat the isolating feeling of navigating the unknown.
Services rendered:
Brand Identity
Naming Strategy
Photography
Website
As with all Pathfinding, this was more than creating a shiny logo. This project included a comprehensive audit on her life work, an exhaustive dive into possible brand territories, astro insights partnership with Stephanie Gailing, and structured offerings.
Also, she had no clue what to call this new venture (add naming strategy to that list above). Oh, and of course, there was visual identity, photography, and website design, lead magnet creation, and an email marketing launch. No pressure, right?
Throughout this process, it was top of mind to help Sarah describe the narrative and name for her new venture in a way that would have everyone would go “ah-ha! Yes!”.
It was less about giving it the name of a creative space or place and more about giving it the name of the feeling you get when you’re in that oh-so-flowy state of mind: Bewonderment.
With all of Bewonderment’s significant energy and effervescent presence, we needed a color palette to showcase the transformative depth while balancing bright, golden light to visualize what happens when you ascend deeper along all of life’s journeys.
We created a visual mark with two stars reaching in opposite directions, representing the growth in both depth and ascension within this venture. Although minimal, it showcases the transformative depth that happens when you ascend deeper along all of life’s journeys.
With offerings ranging from monthly membership to six-month-long training, to bespoke retreats, Bewonderment needed a website that would be expansive yet straightforward. This was achieved with dreamy patterns and clear language, leading with hard-earned experience and inclusive language.
We concluded our work together by creating a free resource that generated traffic to her email campaign (also set up and launched for her).
Finally, I’ll leave you with these words from Sarah, the creator of Bewonderment:
“When I met Megan, I had an intuitive sense that we were supposed to work together. Her soulful, curious, and thoughtful presence coupled with her unbridled creativity and knowledge was exactly what I sought in a designer. I knew I wanted to take my work to the next level, but I had no idea how deep and expansive the pathfinding process would be. Megan asked the questions, dug deep into my process, values and vision in ways that I could never have on my own. I began seeing my work with new eyes. Our work together has been nothing short of transformational. Megan is truly a gift.”