Who is Megan Koval?  



You’re probably wondering how I ended up becoming a female founder, world explorer and brand pathfinder, right? A lot of metrocards, post-its and a life-changing expedition (we’ll get to that in a bit). So it comes as no surprise that for the past decade, I’ve called myself a lot of things:

Versatile strategist

Visual storyteller

Brand builder

Scuba diver






Underneath it all are two passions shaping my greatest path yet: 

Expeditions, around the world to within.

This means not only having the wanderlust bug to see the world but to also venture within and see ones truth. As our world and workforce grows more accepting of nomadic travel and remote work, this means venturing into the expedition needed most, the one right here within us all. 

Storytelling, in all forms.

Behind the journal, instrument and paint brush is my true art form, the story. No matter what you threw at me, I threw goosebumps back. So now, I help venturesome entrepreneurs and businesses discover their goosebump-worthy paths. That’s my magic.

As our world and workforce grows more accepting of nomadic travel and remote work, I’m passionate about the true expedition needed most, the one right here within us all. I'm excited to help inspire and guide your expedition ahead, dear friends!


Your trusted pathfinder,

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Professional Bio

Megan Koval is the founder of AWOL Strategy, a global brand strategy and communications destination for entrepreneurs and ventures off the beaten path. She’s the creator of Color Your Calling, an interactive guidebook to fuel your introspective quest and make your calling a colorful reality. Her previous branding work can be found with Fortune 500 companies like NBCUniversal, mega brands like Nike and startups and nonprofits. Since launching AWOL Strategy, she has supported global entrepreneurs, coaches, authors and founders and helped them tap into their potential and articulate their purpose. Her clients have spanned from Manhattan, Manchester, Malaysia and more. Although based in New York City, her clientele mirrors her nomadic pursuits.

Credentials & Education

  • BA from Columbia College Chicago, Marketing & Advertising (2011)
  • Media and Communications Strategy, Havas Media (2011 - 2014)
  • Brand and Communications strategy, Maxus Global (2014 - 2017)
  • Brand Strategy and Consultation Services, Wolf & Wilhelmine (2017 - 2018)
  • Founder and CEO of AWOL Strategy (2018 - Present)